enduring relationships
We are committed to long-term collaborative relationships built on trust, integrity and flexibility that help our customers win. One of the ways we do this is through strategic alignment with our customers – creating a shared vision to help achieve business goals together. We also bring the strengths of expertise and industry network, such as our close original equipment manufacturer (OEM) relationships, to every customer encounter. OEM relationships are critical for additive companies to meet the needs of today’s equipment as well as anticipating future needs.
OEM relationships go a long way
Original equipment manufacturers (OEMs) play an important role in the additives and lubricants industries. Properly developed and formulated lubricating oils allow the OEMs to supply equipment that meets various aspects of customer demands including durability, extended maintenance intervals, high fuel efficiency and low emissions.
Our dedicated global team focused on OEM partnerships work closely with OEMs on development programs, so we can co-design products that further enhance the experience of the end user.
This collaboration helps us understand changes in materials and designs of engines, driveline components and industrial equipment and gives us the insights we need to quickly adapt our technology. Through one-on-one interaction, we partner with our customers to understand what’s next for their markets. With both the OEM and customer knowledge as a backdrop, we develop solutions that meet our customers’ needs and help them succeed.
OEM relationships are built through years of working directly together and through industry associations such as the American Society for Testing and Materials (ASTM), the Society of Automotive Engineers (SAE), the Japan Automotive Standards Organization (JASO) and the Additive Technical Committee (ATC).
collaborating with our customers and business partners
Many of our customer relationships are built on years of working together towards mutual success. We also have a strong foundation of enduring relationships with our network of suppliers, business partners and other key stakeholders.